This honesty is diluted when they work for the brands or pander to advertisers. Our expectations of the blogger are based on what they used to be: they were honest and they aligned themselves with their readers. Fine for Elle or Grazia but why does it seem so invasive and inappropriate on this platform? These days, reading a fashion blog can be like flicking through the pages of a magazine: all promotions and gloss. Today he is handsomely rewarded to the tune of a six-figure income.įashion may have announced a cull but as long as bloggers have thousands of followers – the infamous Bryanboy has 200k more than British Harper's Bizarre on Twitter – they will continue to be an integral part of the industry. Operating under the name 'Bryanboy,' Filipino celebrity fashion blogger, a former web developer started blogging at age 24. In an interview with the Wall Street Journal, Catherine Bennett – Senior Vice President and Managing Director of IMG which runs Mercedes Benz New York Fashion Week – revealed plans to deal with this ‘zoo’ by cutting the number of bloggers attending shows by 20%. This peacocking has been ruffling the feathers of the fashion elite who subscribe to the ‘wear black and glide coolly past the cameras’ ethos. There are now bloggers and wanna-be bloggers vying for attention outside shows, sporting jaw-dropping costumes in the hope of getting papped and boosting their fame and income. Many like Bryanboy have parlayed their brand into celebrity and collaborations with Fortune 500 companies. Bloggers are no longer on the same side of the fence as their followers - outsiders looking in – they have become part of the mechanism of fashion. Fashion blogs are littered with banners for Net-a-Porter and Tommy Hilfliger and just about every one of them seems to have an affiliate marketing campaign or brand tie-in. In 2014 it seems that bloggers have their feet well under the fashion table: Granny-chic wunderkind Tavi has been sitting front row at shows rubbing knees with Anna Wintour, the chichi Bryanboy is collaborating with Adrienne Landau on a line of unisex pop-coloured rabbit fur accessories and LA based Aimee Song is fronting a campaign for Botkier. She not only writes but collaborates with fashion power brands such as Louis Vuitton.Īs magazine sales plummeted and the number of blog readers rose in their thousands, fashion eventually woke up to the potential of these online arbiters. Susie Bubble has been blogging for nearly ten years. They were the renegades that demystified fashion and made the industry relatable and accessible to real world people, like you and I. Marc Jacobs named a handbag after him (the BB ostrich bag) after Bryanboy posted about it in his blog.When blogging was born it was personality driven, intimate and conversational: from street style through to couture, bloggers tried it on, ate their lunch in it, joyously admitted when they made a fashion faux pas in it and then flung it in the wash. Though no brand spokesman commented on the matter, it was reported that Bryanboy's trademark pose was referenced in two 2006 Fendi advertisements. īryanboy fans often send in photos of themselves in his signature pose-standing with hips thrust to one side and a handbag in an outstretched arm-or with handwritten signs declaring "I <3 Bryanboy" celebrity participants have included Marc Jacobs, Tanya Dziahileva, Alexandra Agoston, and Rachel Clark. His blog, called "hysterically camp" by the Sydney Morning Herald, is known for its "witty and often bitchy commentary." He was featured as the social media correspondent on the panel of Cycle 19 & 20 of America's Next Top Model. The New York Post named him one of the nine hottest internet celebrities, and has called him "one of Fashion 2.0’s biggest superstars" and a "phenom in the fashion blogosphere". His eponymous blog won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog.
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